Sustainability Spotlight: Cape Fox Tours
Our Sustainability Spotlight series is aimed at broadening the conversation surrounding sustainable tourism for visitors and businesses by sharing the stories of our Adventure Green Alaska certified businesses. To learn more about Adventure Green Alaska certification please visit our about page.
Cape Fox Tours is located in Ketchikan, Alaska, and originally started in Saxman, Alaska. Their focus is on offering immersive Tlingit Native tours. for guests to learn about the history, people, foods, and more of Cape Fox. Cape Fox Tours has implemented practices that correlate with cultural, social, and economic pillars since the beginning of the company. They have a deep rooted connection with the communities of both Saxman and Ketchikan that have allowed them to grow and play a significant part in educating the next generation.
For tourism businesses that are starting their journey into sustainable business operations, Cape Fox Tours recommends that sustainability programs be integrated into the company culture. These initiatives need to be something the staff and guests can play a role in to support or assist in achieving goals.
Cape Fox Tours’ sustainability is rooted in community engagement. They have participated in several community food drives, clean-ups and fundraising efforts for its shareholders, community members and others. In addition to their community interactions, they have advocated and provided opportunities for shareholders and others of Indigenous descent to partake in tourism-related career paths. There are several family members and generations of families that have worked for the company over the years. Cape Fox’s culinary tours also feature locally sourced foods and beverages, supporting local businesses while keeping sustainability at the forefront of their operations.
By being certified by Adventure Green Alaska, Cape Fox Tours has been able to connect with travelers who are actively looking for experiences that are grounded in sustainable practices. Certification has also provided additional marketing opportunities and increased visibility for the sustainable initiatives they continue to advance.
To learn more about Cape Fox Tours, visit their Green Business profile and their website.