Sustainability Spotlight: Cape Fox Tours

Our Sustainability Spotlight series is aimed at broadening the conversation surrounding sustainable tourism for visitors and businesses by sharing the stories of our Adventure Green Alaska certified businesses. To learn more about Adventure Green Alaska certification please visit our about page.

What is the history and function of your business?

Cape Fox Tours is located in Ketchikan, Alaska and originally started out of Saxman, Alaska. Our focus is to offer immersive Tlingit native tours for guests to learn about the history, people, foods, and more of Cape Fox.

How long has your business been implementing sustainable practices?

We have implemented practices that correlate with cultural, social, and economic pillars since the beginning of the company. We have a deep rooted connection with the communities of both Saxman and Ketchikan that have allowed us to grow and play a significant part in educating the next generation.

What advice do you have for tourism businesses that are beginning their sustainability journey?

Your sustainability program should be a part of the company culture. It needs to be something that the staff and guests can play a role in to support or assist in achieving goals.   

What sustainable practice is your business most proud of?

Cape Fox Tours has participated in several community food drives, clean ups and fundraising efforts for its shareholders, community members and others. Aside from our community interactions, we have advocated and provided opportunities for shareholders and others of native descent to partake in tourism related career paths. There are several family members and generations of families, that have worked for the company over the years. Our culinary tours have also incorporated using other locally sourced foods and beverages that also keep sustainability practices at the forefront of their businesses.

Which pillars of the Adventure Green Alaska program aligns most with your business?

Local economy, the environment, Alaska history and culture.

Collaboration with the Adventure Green Alaska program

Adventure Green Alaska certification has offered additional marketing efforts and campaigns for our business and products. It has also allowed us to connect with the travelers who are actively looking for businesses with sustainability practices.